Getty. Juul e-cigarettes will soon be off the shelves, at least according to a report, that states the FDA is planning to ban the product from being sold in the U.S. The Wall Street Journal ...While comtemplating the price point and light weight of the juul I was wondering if it was made in USA or China. I look on the box and it only says "Designed in San francisco". Where is JUUL made? JUUL products are designed in San Francisco and manufactured in the United States and internationally under the supervision of our talented ...Juul devices deliver similar amounts of nicotines as cigarettes and can still be additive, despite some groups saying they are safer than cigarettes. Dangers of Juul devices include: increased use among teens and young adults, potentially contributing to brain development problems, increasing risk for cardiovascular problems, causing DNA damage ...The company that makes Marlboro cigarettes will take a $4.1 billion hit from its investment in Juul. Altria took a 35% stake in the e-cigarette company at the end of 2018 at a cost of almost $13 ...JUUL and Youth Page 3 The evidence is clear that all e-cigarette flavors appeal to youth, and that if any JUUL flavors are left on the market, kids will shift from one flavor to another. In late 2018, amid pressure from regulators, JUUL pulled all of its flavors except tobacco, mint and menthol from retail shelves, 21 but this did little to reduceShop vaporizers and JUULpods on the official JUUL website. You can also subscribe to our Auto-Ship program for automatic deliveries and more special offers. Juul pods contain a liquid that is a mixture of nicotine, glycerine, and artificial flavors. When attached to the device and inhaled, an inner coil heats up to create the vapor. It is one of the simplest e-cigarettes around and requires little to no assembly. A starter kit will include the device, charging dock, and a selection of pods.The JUUL nicotine delivery system offers an easy way to get the nicotine vapers crave. Similar to cigarettes, this nicotine stimulates the central nervous system. However, while the feeling is the same, the JUUL vaporizer offers a combustion-free way to consume nicotine. Some vapers prefer the JUUL delivery system over traditional tobacco ... JUULpods contain our uniquely satisfying JUUL e-liquid. Our e-liquid contains a proprietary formulation that combines nicotine, benzoic acid, propylene glycol, glycerine, and flavor. Together with temperature-regulated vapor technology, this proprietary chemistry enables JUUL to deliver a vapor experience like no other. Approved by Dr. Sunil - Juul is a type of e-cig (electronic cigarette) that has become a “viral sensation” across high school and college campuses. Juul is now being found in elementary and middle schools at an alarming rate-raising the question on what type of serious adverse health effects occur when inhaling nicotine salts and other additives at a young age.The other health risks of JUUL® include: Asthma. Eosinophilic pneumonitis (unable to breath due to swelling of the lung) Various cancers, caused by chemicals, such as N-Nitrosonornicotine. Long-term changes in how the brain works (such as creating addictive pathways in which the brain craves nicotine and other illicit drugs) Feb 7, 2023 · JUUL pods retail for $15.99 per pack, and you get four pods inside each pack. There are currently eight flavors to choose from in the US: Virginia Tobacco flavor. Cool Mint flavor. Fruit Medley flavor. Creme Brûlée flavor. Mango flavor. Cool Cucumber flavor. Classic Menthol flavor. What is a JUULpod? A JUULpod is a disposable, non-refillable cartridge that contains a proprietary nicotine-containing e-liquid formulation creating a satisfying experience. JUULpods aren't refillable, so there's no need to finish your JUULpod before putting in a new one. Just choose the flavor and nicotine strength you want, and you're good to go.JUUL and Youth Page 3 The evidence is clear that all e-cigarette flavors appeal to youth, and that if any JUUL flavors are left on the market, kids will shift from one flavor to another. In late 2018, amid pressure from regulators, JUUL pulled all of its flavors except tobacco, mint and menthol from retail shelves, 21 but this did little to reduceThe company that makes Marlboro cigarettes will take a $4.1 billion hit from its investment in Juul. Altria took a 35% stake in the e-cigarette company at the end of 2018 at a cost of almost $13 ...As of December 21st, 2022, consumers in California will no longer be able to buy menthol combustible cigarettes, menthol e-cigarettes, flavored tobacco combustible cigarettes or e-cigarettes in retail stores. However, adult consumers will still be able to purchase Menthol JUULpods exclusively at JUUL.com. As part of our commitment to helping ...JUUL LEADS SOCIAL MEDIA MARKETING. The makers of the popular e-cigarette JUUL have been at the forefront in marketing to young people on social media, on platforms like Facebook, Instagram, Twitter and Youtube. In 2015, JUUL spent more than $1 million to market its products on the internet and has paid for campaigns on Twitter, Instagram and ...JUUL products deliver an exceptional nicotine experience designed for adult smokers looking for an alternative to traditional cigarettes. The JUUL Device is a vaporizer, also known as an electronic cigarette or e-cigarette, that has no buttons or switches, and uses a regulated temperature control.The JUUL nicotine delivery system offers an easy way to get the nicotine vapers crave. Similar to cigarettes, this nicotine stimulates the central nervous system. However, while the feeling is the same, the JUUL vaporizer offers a combustion-free way to consume nicotine. Some vapers prefer the JUUL delivery system over traditional tobacco ...It's official — Juul e-cigarettes are now banned in the US. A woman using a Juul. The Food and Drug Administration announced a ban Juul Labs e-cigarettes from the US market. The brand gained ... In 2017, Juul catapulted to the top of the e-cigarette market. But the company's valuation fell just as quickly, as a series of crises have led to hundreds of lawsuits alleging that the company ...Oct 2, 2022 · 1 – Smok Novo 3. You can pick up the Smok Novo 3 for $18.95. The Novo 3 from Smok is one of the leading pod-style vaping systems on the market today, with the simplicity and rough form of the Juul but several improvements that really build on the concept. The battery is a substantial 800 mAh, striking a good balance between battery life and ... Jun 22, 2022 · In 2017, Juul catapulted to the top of the e-cigarette market. But the company's valuation fell just as quickly, as a series of crises have led to hundreds of lawsuits alleging that the company ... The Juul vape pen is the top-selling vape gadget in the United States because of it’s little, simple to-utilize plan and its solid nicotine salt flavors that come prefilled in each Juul case. Each Juul unit is loaded up with 0.7mL of 5.0% (50mg) nicotine salt fluid.We also have the 3% Nicotine juul pods with great juul starter kits.Here are ...Oct 8, 2020 · A JUUL is a type of e-cigarette or vape pen that has risen to popularity mainly due to its discrete look and high potency. Juuling may cause several side effects, including coughing, a sore... Approved by Dr. Sunil - Juul is a type of e-cig (electronic cigarette) that has become a “viral sensation” across high school and college campuses. Juul is now being found in elementary and middle schools at an alarming rate-raising the question on what type of serious adverse health effects occur when inhaling nicotine salts and other additives at a young age.CNN —. The US Food and Drug Administration has ordered Juul Labs Inc. products to be removed from the US market as the agency issued marketing denial orders for its vaping devices and pods ...JUULpods contain our uniquely satisfying JUUL e-liquid. Our e-liquid contains a proprietary formulation that combines nicotine, benzoic acid, propylene glycol, glycerine, and flavor. Together with temperature-regulated vapor technology, this proprietary chemistry enables JUUL to deliver a vapor experience like no other.Oct 8, 2020 · A JUUL is a type of e-cigarette or vape pen that has risen to popularity mainly due to its discrete look and high potency. Juuling may cause several side effects, including coughing, a sore... Mar 23, 2023 · Juul pods contain a liquid that is a mixture of nicotine, glycerine, and artificial flavors. When attached to the device and inhaled, an inner coil heats up to create the vapor. It is one of the simplest e-cigarettes around and requires little to no assembly. A starter kit will include the device, charging dock, and a selection of pods. Jun 23, 2022 · The Food and Drug Administration has ordered Juul to stop selling its e-cigarette products, citing a lack of data and evidence to assess their potential health risks. Under the FDA order, Juul ... June 23, 2022. On July 5, 2022, FDA administratively stayed the marketing denial order. The agency has determined that there are scientific issues unique to the JUUL application that warrant ... Sep 21, 2021 · One JUUL refill pod contains as much nicotine as a pack of 20 regular cigarettes. According to the American Cancer Society, JUUL and JUUL-like products may be more addictive than other types of e-cigarettes. What Are The Health Risks Of JUULing? Originally e-cigarettes such as JUUL were marketed as tools to help people break their cigarette habit. Jul 12, 2022 · Juul reps told high schoolers on campuses that their vape was a safer alternative to cigarettes; it took at least a year for the FDA to tell them that message was illegal. But the threat of ... Each JUULpod contains approximately 0.7 milliliters of e-liquid, so a pack of four JUULpods contains a total of about 2.8 milliliters. The 5.0% JUULpod nicotine strength contains approximately 59 mg of nicotine per ml, which means each JUULpod contains approximately 40 mg of total nicotine at time of manufacture.It's official — Juul e-cigarettes are now banned in the US. A woman using a Juul. The Food and Drug Administration announced a ban Juul Labs e-cigarettes from the US market. The brand gained ... In JUUL-naïve smokers, JUUL's nicotine boost was lower than that of combustible cigarettes; while in experienced users, JUUL was comparable. Minimising harshness and adaptive to user experience, JUUL's design facilitates initiation to a high nicotine, and ultimately, highly addictive vaping product.JUUL devices heat up a cartridge containing oils to create vapor, which quickly dissolves into the air. The device is small enough to fit in a closed fist and has a sleek, tech-inspired design that resembles a USB flash drive. While its manufacturer says that JUUL is only for adults, it comes in flavors — including mint, mango and crème ...FDA bans Juul's vapes, pods citing 'conflicting' data on potentially harmful chemicals. The U.S. Food and Drug Administration on Thursday announced a nationwide ban on the sale and marketing of ...Jun 15, 2021 · JUUL LEADS SOCIAL MEDIA MARKETING. The makers of the popular e-cigarette JUUL have been at the forefront in marketing to young people on social media, on platforms like Facebook, Instagram, Twitter and Youtube. In 2015, JUUL spent more than $1 million to market its products on the internet and has paid for campaigns on Twitter, Instagram and ... Yes. You can get addicted to JUUL. JUUL pods contain nicotine. Nicotine is as addictive as cocaine. Nicotine may make brains more susceptible to addiction. JUUL pods deliver nicotine faster than other e-cigarettes. Addiction symptoms can appear within days of beginning to regularly use nicotine. JUUL pods contain a number of ingredients, but ...The Juul vape pen is the top-selling vape gadget in the United States because of it’s little, simple to-utilize plan and its solid nicotine salt flavors that come prefilled in each Juul case. Each Juul unit is loaded up with 0.7mL of 5.0% (50mg) nicotine salt fluid.We also have the 3% Nicotine juul pods with great juul starter kits.Here are ...In JUUL-naïve smokers, JUUL's nicotine boost was lower than that of combustible cigarettes; while in experienced users, JUUL was comparable. Minimising harshness and adaptive to user experience, JUUL's design facilitates initiation to a high nicotine, and ultimately, highly addictive vaping product. JUUL products deliver an exceptional nicotine experience designed for adult smokers looking for an alternative to traditional cigarettes. The JUUL Device is a vaporizer, also known as an electronic cigarette or e-cigarette, that has no buttons or switches, and uses a regulated temperature control. Juul Labs, Inc. (/ ˈ dʒ uː l /, stylized as JUUL Labs) is an American electronic cigarette company that spun off from Pax Labs in 2017. Juul Labs makes the Juul electronic cigarette, which atomizes nicotine salts derived from tobacco supplied by one-time use cartridges.In 2017, Juul catapulted to the top of the e-cigarette market. But the company's valuation fell just as quickly, as a series of crises have led to hundreds of lawsuits alleging that the company ...The FDA outlawed flavored vape pods back in January, so no, they are not coming back unless the Feds reverse the law. Refillable tanks are still legal, but as far as I know Juul pods can't be refilled. Whoknvws • 3 yr. ago. you can definitely refill juul pods but they dont hit the same.Background. On June 23, 2022, the U.S. Food and Drug Administration (FDA) issued a Marketing Denial Order (MDO) for JUUL products in the United States. Since then, the FDA has issued a stay of enforcement of the MDO, while we go through an agency review process that enables the company to provide clarifying information to the FDA.Jun 22, 2022 · Juul’s brand of nicotine pods have been blamed for fueling an epidemic in youth vaping. Bloomberg via Getty Images The Food and Drug Administration is reportedly set to bar Juul from selling its ... The mission of Juul Labs is to transition the world’s billion adult smokers away from combustible cigarettes, eliminate their use, and combat underage usage of our products. To access all JUUL products and online benefits, create your account and start the simple 2-minute age verification process. By checking this box, you agree to our Terms ...According to AAP, Juul pods contain nearly double the concentration of nicotine compared to other e-cigarette cartridges. This is especially concerning because the risk for addiction is already ...Juul had been the market leader in e-cigarettes since 2018, according to Euromonitor International. As of 2020, the company held 54.7% share of the $9.38 billion U.S. e-vapor market.Today, the U.S. Food and Drug Administration issued marketing denial orders (MDOs) to JUUL Labs Inc. for all of their products currently marketed in the United States. As a result, the company...While comtemplating the price point and light weight of the juul I was wondering if it was made in USA or China. I look on the box and it only says "Designed in San francisco". Where is JUUL made? JUUL products are designed in San Francisco and manufactured in the United States and internationally under the supervision of our talented ...Approved by Dr. Sunil - Juul is a type of e-cig (electronic cigarette) that has become a “viral sensation” across high school and college campuses. Juul is now being found in elementary and middle schools at an alarming rate-raising the question on what type of serious adverse health effects occur when inhaling nicotine salts and other additives at a young age.Even though Juul's financials have taken a hit, the privately held company also is still worth plenty: Last month, it was valued at roughly $230 a share, around the recent share price of Apple and ...Jun 22, 2022 · Getty. Juul e-cigarettes will soon be off the shelves, at least according to a report, that states the FDA is planning to ban the product from being sold in the U.S. The Wall Street Journal ... According to AAP, Juul pods contain nearly double the concentration of nicotine compared to other e-cigarette cartridges. This is especially concerning because the risk for addiction is already ...Juul said that the FDA cannot argue that there was a "critical and urgent public interest" in immediately removing its products from the market when the agency allowed them to be sold during its ...The liquid in Juul and other brands of electronic cigarettes typically delivers a vaporized mixture of nicotine, propylene glycol, glycerin, various flavorings and other chemicals. According to a 2014 study in the journal Tobacco Control, both glycol and glycerin are “known upper airway irritants” that can cause irritation of the throat and ...Background. On June 23, 2022, the U.S. Food and Drug Administration (FDA) issued a Marketing Denial Order (MDO) for JUUL products in the United States. Since then, the FDA has issued a stay of enforcement of the MDO, while we go through an agency review process that enables the company to provide clarifying information to the FDA.Juul said it submitted enough information and data to address all issues raised. A three-judge panel of the U.S. Court of Appeals for the District of Columbia Circuit granted Juul's request for a ...One JUUL refill pod contains as much nicotine as a pack of 20 regular cigarettes. According to the American Cancer Society, JUUL and JUUL-like products may be more addictive than other types of e-cigarettes. What Are The Health Risks Of JUULing? Originally e-cigarettes such as JUUL were marketed as tools to help people break their cigarette habit.Jul 16, 2019 · Juul doesn’t support underage vaping by any means. Juul devices just happen to be extremely compact, so they tend to appeal to stealth-oriented vapers . That includes a lot of underage vapers, but Juul and the FDA have made active efforts to prevent underage vaping. A JUUL is a type of e-cigarette or vape pen that has risen to popularity mainly due to its discrete look and high potency. Juuling may cause several side effects, including coughing, a sore...Juul had been the market leader in e-cigarettes since 2018, according to Euromonitor International. As of 2020, the company held 54.7% share of the $9.38 billion U.S. e-vapor market.Yes. You can get addicted to JUUL. JUUL pods contain nicotine. Nicotine is as addictive as cocaine. Nicotine may make brains more susceptible to addiction. JUUL pods deliver nicotine faster than other e-cigarettes. Addiction symptoms can appear within days of beginning to regularly use nicotine. JUUL pods contain a number of ingredients, but ...1. Right from opening the package of pods and getting that first fresh snap of the pod into the juul. On a sensory level it just sounds very nice. 2. Taking a hit, its similar to having a ciggarette and the sounds the pods make when you are hitting them once again have a nice sound. 3.On JUUL.com, JUULpods cost $21.99 for a 4-pack. Local excise tax and/or shipping costs may differ depending on your region. Flavor Breakout & JUULpods Pricing. Your flavor preferences may change over time. Give yourself some time to learn what works best for you.Juul pods contain a liquid that is a mixture of nicotine, glycerine, and artificial flavors. When attached to the device and inhaled, an inner coil heats up to create the vapor. It is one of the simplest e-cigarettes around and requires little to no assembly. A starter kit will include the device, charging dock, and a selection of pods.Jun 1, 2018 · The JUUL prices run very similar to basic vape pen beginner packs. The biggest price difference is in the liquid used to refill a vape pen versus the pre-filled pods sold by JUUL. All things considered, it appears the JUUL prices would run a little higher when it comes to to keeping it filled, despite the startup costs being very similar to ... Sep 9, 2021 · Juul has been the market leader in e-cigarettes since 2018, according to Euromonitor International. As of 2020, the company held 54.7% share of the $9.38 billion U.S. e-cigarette market. Sep 6, 2022 · E-cigarette maker Juul will pay $438.5 million to 34 states and territories in a settlement following a two-year investigation into the company’s marketing and sales practices, according to ... Oct 4, 2019 · Yes. You can get addicted to JUUL. JUUL pods contain nicotine. Nicotine is as addictive as cocaine. Nicotine may make brains more susceptible to addiction. JUUL pods deliver nicotine faster than other e-cigarettes. Addiction symptoms can appear within days of beginning to regularly use nicotine. JUUL pods contain a number of ingredients, but ... Juul, which is owned in part by tobacco giant Altria, is a large market player in the e-cigarette space. The company rose to infamy among public health experts as one of the brands responsible for ...Juul took over the vaping industry with its compact, stylish, and revolutionary package. The minimalist Juul pods gained such immense popularity that the term “Juulers” was born to refer to Juul customers and “Juuling” for vaping a Juul. The non-refillable pods from Juul are, however, extremely expensive compared to the alternatives.Juul and its largest shareholder, tobacco giant Altria, are also contending with an antitrust lawsuit. Last month, the Federal Trade Commission alleged that Altria’s roughly one-third stake in Juul eliminated competition in the e-cigarette market. That deal, which cost Altria nearly $13 billion in late 2018, valued Juul at $38 billion.Jun 15, 2021 · JUUL LEADS SOCIAL MEDIA MARKETING. The makers of the popular e-cigarette JUUL have been at the forefront in marketing to young people on social media, on platforms like Facebook, Instagram, Twitter and Youtube. In 2015, JUUL spent more than $1 million to market its products on the internet and has paid for campaigns on Twitter, Instagram and ... According to AAP, Juul pods contain nearly double the concentration of nicotine compared to other e-cigarette cartridges. This is especially concerning because the risk for addiction is already ...JUUL products deliver an exceptional nicotine experience designed for adult smokers looking for an alternative to traditional cigarettes. The JUUL Device is a vaporizer, also known as an electronic cigarette or e-cigarette, that has no buttons or switches, and uses a regulated temperature control. Juul's appeal allows it to sell vaping devices, pods as federal court weighs FDA ban. Vaping giant Juul Labs filed an emergency motion Monday asking a federal appeals court to block a government ...The Juul is portable, easy to use, and delivers a cigarette-strength dose of nicotine — which makes it an attractive alternative. The stick-shaped design was also intended to appeal to smokers who were trying to quit.Juul received preliminary approval in January 2023 for a $255 million settlement to resolve an economic loss class-action lawsuit. In March 2023, Juul reached a $23.8 million settlement with Chicago over claims that the e-cigarette maker deceptively marketed its products and sold vaping products to underage users.The JUUL prices run very similar to basic vape pen beginner packs. The biggest price difference is in the liquid used to refill a vape pen versus the pre-filled pods sold by JUUL. All things considered, it appears the JUUL prices would run a little higher when it comes to to keeping it filled, despite the startup costs being very similar to ...Sep 9, 2021 · The decisions encompass 93% of the applications companies submitted for approval – but Juul, the largest vape company, was not included in Thursday's action. A federal judge had given the FDA ... Jun 23, 2022 · The FDA orders Juul to pull all of its vaping products from the U.S. market. Packages of Juul mint-flavored e-cigarettes are displayed at a smoke shop in 2019. The Food and Drug Administration has ... According to AAP, Juul pods contain nearly double the concentration of nicotine compared to other e-cigarette cartridges. This is especially concerning because the risk for addiction is already ...
How JUUL Works. The JUUL is designed to closely mimic the sensation you get from inhaling a cigarette. It’s an MTL (mouth-to-lung) device, so it’s not something you’d use to chase clouds. Rather, it is designed completely to replace a cigarette by mimicking how it draws and the sensation it creates in your throat.. Japanese translator firefox
One JUUL refill pod contains as much nicotine as a pack of 20 regular cigarettes. According to the American Cancer Society, JUUL and JUUL-like products may be more addictive than other types of e-cigarettes. What Are The Health Risks Of JUULing? Originally e-cigarettes such as JUUL were marketed as tools to help people break their cigarette habit.About JUUL Vapor. JUUL incorporates a closed-system vape pen design that uses carefully designed refill cartridges, ensuring you get pure satisfaction from every single vape. Explore the JUUL Range. The JUUL range is built around their hardware. Their range includes a well-designed JUUL battery for anyone wanting to give their products a go. Juul Labs, Inc. (/ ˈ dʒ uː l /, stylized as JUUL Labs) is an American electronic cigarette company that spun off from Pax Labs in 2017. Juul Labs makes the Juul electronic cigarette, which atomizes nicotine salts derived from tobacco supplied by one-time use cartridges.Sep 6, 2022 · E-cigarette maker Juul will pay $438.5 million to 34 states and territories in a settlement following a two-year investigation into the company’s marketing and sales practices, according to ... Jun 23, 2022 · Juul’s innovative approach, touted in early marketing videos featuring young models partying and puffing on e-cigarettes, revolutionized the sleepy vaping industry. But it also prompted a fierce ... Jul 6, 2022 · The FDA issued the initial order banning Juul sales on June 23. A day later, a federal appeals court temporarily blocked the government ban. The initial FDA action was part of a sweeping effort by ... Juul said that the FDA cannot argue that there was a "critical and urgent public interest" in immediately removing its products from the market when the agency allowed them to be sold during its ...The FDA outlawed flavored vape pods back in January, so no, they are not coming back unless the Feds reverse the law. Refillable tanks are still legal, but as far as I know Juul pods can't be refilled. Whoknvws • 3 yr. ago. you can definitely refill juul pods but they dont hit the same.Doing some quick math, a person can spend between $60-$180 on JUUL pods per month. This may seem like a lot for pods but comparatively, if a person smokes a $10 cigarette pack every 1-3 days that is between $100-$300 they are spending on cigarettes. JUUL can potentially save you $840 per year.Jul 7, 2022 · Juul isn't exactly cost-prohibitive; a "starter kit," including the e-cigarette, USB charger, and four flavor pods, sells for about $50, while individual pods ring up at around $15.99. But those add up: The average Juul smoker spends $180 per month on Juul pods, according to a survey by LendEDU, a financial education company. That's less than ... Jun 22, 2022 · Juul’s brand of nicotine pods have been blamed for fueling an epidemic in youth vaping. Bloomberg via Getty Images The Food and Drug Administration is reportedly set to bar Juul from selling its ... Oct 2, 2022 · 1 – Smok Novo 3. You can pick up the Smok Novo 3 for $18.95. The Novo 3 from Smok is one of the leading pod-style vaping systems on the market today, with the simplicity and rough form of the Juul but several improvements that really build on the concept. The battery is a substantial 800 mAh, striking a good balance between battery life and ... The JUUL Device is a closed system vaporizer designed to create a simple and consistently satisfying experience for adult smokers looking to transition away from cigarettes. JUUL Device JUUL is not your average vaporizer.The Juul is portable, easy to use, and delivers a cigarette-strength dose of nicotine — which makes it an attractive alternative. The stick-shaped design was also intended to appeal to smokers who were trying to quit.Jun 24, 2022 · June 24, 2022. A federal appeals court on Friday granted a temporary reprieve to Juul Labs that will allow it to keep its e-cigarettes on the market, pending further court review of a decision ... Jul 12, 2022 · Juul reps told high schoolers on campuses that their vape was a safer alternative to cigarettes; it took at least a year for the FDA to tell them that message was illegal. But the threat of ... According to the Center for Disease Control and Prevention (CDC), benzoic acid is known to cause coughs, sore throat, abdominal pain, nausea, and vomiting if exposure is constant, which is the case when using a juul. [7] This is due to how juuls utilize the properties of benzoic acid to increase the potency of the nicotine salts in its e-liquid..